Photo and display by: Hamilton Exhibits http://www.hamilton-exhibits.com/index.html

This “No Lube” trade show display was developed around a 1950’s gas station. A retro style theater was used for product demonstraitons while 1950’s style gas pumps were used for product displays.

Photo and display by: Hamilton Exhibits http://www.hamilton-exhibits.com/index.html

This brand launch trade show display for Lunesta includes a rotating stage with lounge chairs where visitors can enjoy a multimedia experience. Product stations are set up outside the theatre in wing-like forms. Fiber optic messaging added to the marketing campaign.

Photo and display by: Lynch Exhibits http://www.lynchexhibits.com/

GlaxoSmithKline used color and shape to make this trade show display for the prevention of cervical cancer stand out. Everything in the display is coordinated toward young women. The display has a clinical yet modern look to it.

Photo by: Lynch Exhibits http://www.lynchexhibits.com/

This Leviton trade show display was set up at the Electronic House Expo in Anaheim, California. It combines video, sound, and lighting for a complete marketing experience. Comfortable lounge chairs add to the appeal.

Photo and display by: Hamilton Exhibits http://www.hamilton-exhibits.com/index.html

This extravagant trade show display of Eli Lilly and Company was put together for the American Diabetes Association. The “French Quarter” theme was used for a presentation in New Orleans. It incorporates large fabric images to depict various lifestyles. The exhibit included a lounge area, refreshments, and a jazz quartet. Kiosks were used for product displays and there was a separate medical education area.

More and more companies are going high tech when it comes to their trade show displays. One of the most popular additions to today’s exhibits is the use of plasma screens. From small plasma TVs to huge video walls, trade show exhibitors have found that high quality images and video are great marketing tools which draw people in to their booths.

Plasma screens can be used for graphic displays or they can play full motion video with the highest quality possible. They bring a fresh new dimension to the trade show experience allowing companies to be really creative with their sales presentation. Whatever product or service is being showcased, video presentations attract attention.

Plasma screens can be purchased or rented. One of the most popular is the 42” Flat Panel Plasma display. It can be used as a stand-alone to present a company video or product demonstration or it can be combined with others to form a plasma video wall. These plasma screens can be arranged in almost any pattern using as many screens as you want. They can then be controlled as part of one big screen or individually to bring different video effects.

There is no doubt that visual displays are having a big impact on trade show effectiveness and will only continue to be used in bigger and more creative ways. In today’s high tech society, companies must keep up with the latest trends to continue to attract savvy consumers.