Photo and display by: Hamilton Exhibits http://www.hamilton-exhibits.com

This Chicago Dental Society display uses a red and white design to reinforce the company logo above the long slender product stations throughout the exhibit. Bi-directional signage gives greater visibility. Instruments were displayed on custom plex stands and supported with LCD monitors providing more information.

Photo and Display by: The Godfrey Group Inc. http://www.godfreygroup.com/

This trade show display combines video, sound, color, and lighting to create a modern techno feeling with a sense of being in a disco.

Photo by: Lynch Exhibits http://www.lynchexhibits.com/

This Leviton trade show display was set up at the Electronic House Expo in Anaheim, California. It combines video, sound, and lighting for a complete marketing experience. Comfortable lounge chairs add to the appeal.

More and more companies are going high tech when it comes to their trade show displays. One of the most popular additions to today’s exhibits is the use of plasma screens. From small plasma TVs to huge video walls, trade show exhibitors have found that high quality images and video are great marketing tools which draw people in to their booths.

Plasma screens can be used for graphic displays or they can play full motion video with the highest quality possible. They bring a fresh new dimension to the trade show experience allowing companies to be really creative with their sales presentation. Whatever product or service is being showcased, video presentations attract attention.

Plasma screens can be purchased or rented. One of the most popular is the 42” Flat Panel Plasma display. It can be used as a stand-alone to present a company video or product demonstration or it can be combined with others to form a plasma video wall. These plasma screens can be arranged in almost any pattern using as many screens as you want. They can then be controlled as part of one big screen or individually to bring different video effects.

There is no doubt that visual displays are having a big impact on trade show effectiveness and will only continue to be used in bigger and more creative ways. In today’s high tech society, companies must keep up with the latest trends to continue to attract savvy consumers.